Brief introduction: these are the spoutings of a tired and grumpy individual sat on a busy train upon an evening. The comment shall be presented in full then critiqued à la style academic, admittedly with liberal use of the personal pronoun thrown in for the sake of confusion. This is part two of two.
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Address to the corporate whingers
(Those who hate the capitalist latte)
So you hate the corporation, those that destroy your small-town independent coffee wishes?
I ask you one question, what generated their rise in precedence in the first place?!
Fact of the matter is that their (un)ethical practices will go further for fairtrade farming than your condescension ever will. ‘Bucks on your campus? Because there was a demand for it. For every pretentious “I hate Starbucks” supposedly “indie” coffee lover, there are probably twenty people who really just want a cup of coffee, regardless of where it is from. Your “hate it all” attitude solves nothing. All it does is tell us that you judge every ‘bucks consumer to the point of sad loathing because they engage in the act of satisfaction so joyfully.
Let it be.
Rargles. (ed: very unintelligible scrawl, could be Rangle, Rargls, Reargls. Any which way, I think it is more of an exclamation than an actual word)
If you hate capitalistic ideas and lifestyles so much, go find yourself a friendly little commune. There’s a reason Russia came back from Communism. You’ll scream for equality until you are equal. Then you will whine that what you then have is not enough to satisfy your needs. Stop pushing your hipster magazine-read judgements onto the world and start thinking for yourself.
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Background to this rant is the soundtrack of Say Anything’s “Admit it!!” combined with a University newspaper article stating that Starbucks, despite a booming demand, is not welcome on the campus. I think a lot of the emotion in this piece is of a more muted nature, and mostly targeted at the newspaper. I found and find it very hypocritical that a newspaper purporting to represent the interests of the student majority publishes an article that suggests opinions shared only by a minority of its readership. Clearly, if Starbucks was hated on campus, there would be a very minimal amount of demand for its services, which is 100% not the case. True, location plays an important factor, yet, with a Union bar and café two minutes walk away, this excuse is greatly flawed. Much like purchasing branded clothing, buying Starbucks is an active participation in brand association. People want to be seen holding the fabled paper cups in the same way that chavs strive to achieve the heights of Burberry plaid.
As for the Russia comment, I have no idea where it came from. Please take it as a broad generalisation used to convey a point.
Personally, I have no disdain or direct pleasure for Starbucks. I like their coffee, I won’t lie. I don’t profess to be some kind of coffee purist. I just like drinking the stuff rather than appreciating it. I’m sure that it is possible to do so. But, in my opinion, doing so can be very hard to do without looking like an absolute douche. My wife once said at a meal that there are two things that if you know a lot about them, it is very hard not to look like an utter tw**. Those were wine and food. I’d like to add coffee to this list, along with pretty much everything in life. Sit back, relax and realise that, at the end of the day, it exists to serve a purpose rather than to be admired.
There’s a long way to go before I start hanging coffee on my wall.
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That completes the two sectioned collection of rants that I wrote on the train. let me know what you made of their self importance!

